Amazon Marketing Services
Amazon Marketing Services offers numerous opportunities to build more visibility for your brand and products in Amazon search. Marcel Digital will create and optimize store and product pages for your brand, as well as ads, to drive more Amazon prospects and customers to your business.
Sponsored Products
Promote the individual products you sell on Amazon through Amazon Marketing Services. You’ll be able to choose the products you wish to advertise, the keywords and searches you wish to appear for, and the bids you are willing to pay to appear for those searches. When an Amazon searcher conducts a search relevant to your product based on your criteria, they’ll be shown an ad in the results and be taken to your product page when clicked.
Sponsored Brands
Amazon Marketing Services also offer Sponsored Brands to increase awareness of your brand and your products. With Sponsored Brands advertising, we are able to build ads that include a branded headline, logo, and product images. Much like Sponsored Products, users will see your Sponsored Brand ads in relevant searches, but then drive to either a dedicated Amazon Store page or product page
Product Display Ads
These types of ads are product or interest targeted display ads that drive traffic to a product’s detail page. The creative for the campaign is automatically generated through the Amazon ad builder. An advertiser is required to add a custom headline and logo before submitting the ad for review. This is not done through a Google Ads account and is instead done through your seller account so long as products are eligible